Software dev, tech, mind hacks and the occasional personal bit

“The Magic of Thinking Big” by David Schwartz

You might think that a book first published in 1959 would be hopelessly dated. But no, “The Magic of Thinking Big” I found an interesting and inspiring read, with most outdated bits easily applicable to more modern parallels (or ignored if too cringeworthy :-). Most chapters have an explanation, supporting stories and clear actions. It’s pretty quick reading as a result, but worth going back over some of the actions more carefully. It is almost funny in parts with how hard the author pushes his points, and full of great anecdotes.

OK, so what is the book about? I’m going to give you some of my favourite bits.

It’s a fine day, and I will succeed

Production in your thought factory is under the charge of two foremen, one of whom we will call Mr Triumph, and the other Mr Defeat. Mr Triumph is in charge of manufacturing positive thoughts. He specializes in producing reasons why you can, why you're qualified, why you will... Mr Defeat produces negative, deprecating thoughts. He is your expert on developing reasons why you can't why you're weak, ...Tell yourself 'Today is a lousy day.'. This signals Mr Defeat into action, and he manufactures some facts to prove you are right.. Mr Defeat is tremendously efficient. In just a few moments, he's got you sold. It is a bad day. 

But tell yourself 'Today is a fine day' and Mr Triumph is signalled forward to act. He tells you 'This is a wonderful day'.. and then it is a good day'. Mr Defeat will convince you that you will fail, while Mr Triumph will demonstrate why you will succeed... 

Now; the more work you give either of these two foremen, the stronger he becomes. If Mr Defeat is given more work to do, he adds personnel and takes up more space in your mind. Eventually, he will take over the entire thought-manufacturing division, and virtually all thought will be of a negative nature. The only wise thing to do is fire Mr Defeat. You don't want him around telling you that you can't you're not up to it, you'll fail and so on... Use Mr Triumph 100% of the time. When any thought enters your mind, ask Mr Triumph to go to work for you. He'll show you how you can succeed...

Let the master thought 'I will succeed' dominate your thinking process. Thinking success conditions your mind to create plans that produce success. Thinking failure does the exact opposite.

Kicking health excusitis

'Bad' health, in a thousand different forms, is used as an excuse for failing to do what a person wants to do, ... failing to achieve success... Looking and looking and looking for an illness often actually produces illness... 

One fellow [with a mild case of diabetes]... belongs to that fraternity of the living dead. Obsessed with a fear of the weather, he is usually ridiculously bundled up. He's afraid of infection, so he shuns anybody who has the slightest sniffle. He's afraid of overexertion, so he does almost nothing. He spends most of his mental energy worry about what might happen. He bores other people telling them "how awful" his problem really is... the other extreme .. he has a severe case, .. but he is not living to be sick. He is living to enjoy his work and have fun. One day he said to me, 'Sure it is an inconvenience, but so is shaving. But I'm not going to think myself to bed. When I take those shots, I just praise the guys who discovered insulin...'

Refuse to talk about your health. The more you talk about an ailment.. the worse it seems to get. Besides, .. it bores people. Refuse to worry about your health... Just being grateful for the health you have is a powerful vaccination against developing new aches and pains and real illness.. Life is yours to enjoy. Don't waste it.


Isolate your fear. Pin it down. Determine exactly what you are afraid of. Then take action. There is some kind of action for any kind of fear. And remember, hesitation only enlarges, magnifies the fear. Take action promptly. Be decisive."

Memory management

Deposit only positive thoughts in your memory bank... everyone encounters plenty of unpleasant, .. discouraging situations.. Most individuals I try to help .. are operating in their own private museum of mental horror. A person can make a mental monster out of almost any unpleasant happening... Don't build mental monsters. Refuse to withdraw the unpleasant thoughts from your memory bank. When you remember situations of any kind, concentrate on the good parts of the experience; forget the bad. bury it. If you find yourself thinking about the negative side, turn your mind off completely.

When meeting important people

Think "We're just two important people sitting down to discuss something of mutual interest and benefit".


Use big, positive, cheerful words and phrases to describe how you feel.. to describe other people... to encourage others.. to outline plans to others. When people hear something like this: "Here is some good news. We face a genuine opportunity.." their minds start to sparkle. But when they hear something like "Whether we like it or not, we've got a job to do", the mind movie is dull and boring and they react accordingly. Promise victory and watch eyes light up. Promise victory and win support. Build castles, don't dig graves!

See what can be, not just what is

Look at things not as they are, but as they can be. Visualization adds value to everything. A big thinker always visualizes what can be done in the future. He isn't stuck with the present... Practice adding value to things, to people and to yourself.

Avoid arguments and petty frustration

Ask "Is it really important?"... "Is it important enough for me to get all worked up about?". Think above trivial things. Focus your attention on big objectives.

Thinking big examples

Views the future as limited .VS. sees the future as promising

Magnifies minor errors. Turns them into big issues .VS. ignores errors of little consequence

Looks for ways to avoid work .VS. Looks for more ways and things to do, especially helping others

Sets goals low .VS. Sets goals high


When you believe something is impossible, your mind goes to work for you to prove why. But when you believe, really believe, something can be done, your mind goes to work for you and helps you find the ways to do it.

Listening & Ideas

Big people monopolize the listening.
Small people monopolize the talking...
ask "How do you feel about it?" "What do you recommend?" "What would you do under these circumstances?"

A leader is a decision-making human machine... ideas of others help to spark your own ideas so your mind is more creative...
Be receptive to new ideas. Be experimental. Try new approaches, be progressive in everything you do... Get stimulated. Associate with people who can help you think of new ideas... mix with people of different occupational and social interests. Circulate in new groups. Discover new and stimulating things to do.

Listen and learn.


When asked, "What are you doing?", the first bricklaer replied, "Laying brick.", the second answered, "Making $9.30 an hour." And the third said, "Me? Why, I'm building the world's greatest cathedral."

Think your work is important. Think this way, and you will receive mental signals on how to do your job better. Think your work is important, and your subordinates will think their work is important too.

People you hang out with

Make your environment work for you, not against you. Don't let suppressive forces - the negative, you can't do it people - make you think defeat.

Take the initiative in building friendships. Introduce yourself to others at every opportunity. Make sure you get the other person's name straight, and make sure he gets your name straight too. Drop a personal note to your new friends you want to know better.

Accept human differences and limitations. Remember the other person has a right to be different.. and don't be a reformer [try and change people].


To activate others, you must first activate yourself. To get enthusiasm about anything - people, places, things - dig into it deeper... Just dig in deeper and you dig up interest.

In everything you do, life it up. Enthusiasm, or lack of it, shows though in everything you do and say... life up your smiles.. your thank you ... your talk.. 

Don't blame others when you receive a setback... instead of sulking or quitting in a huff, [reason] things out. Ask yourself, "What could I do to make myself deserving of the next opportunity?" Don't berate yourself. Plan to win next time.

Spread good news. Broadcasting good news activates you, makes you feel better. Broadcasting good news makes other people feel better too.

Make people feel important

Practice appreciation by letting others know how you depend on them. An earnest "Jim, I don't know what we'd do without you" type of remark.."

Practice appreciation with honest personalised compliments.. compliment people on .. big accomplishments .. [and] little things: their appearance, the way they do their routine work, their ideas, their loyal efforts.. [write] personal notes, make a special phone call or special trip to see them. 

Call people by name.. it gives everyone a boost to be addressed by name. 

Don't hog glory, invest it instead.. pass praise down on to your subordinates, where it will encourage still greater performance. When you share praise, your subordinates know you sincerely appreciate their value. 

Grow the "service first" attitude, and watch money take care of itself. Make it a rule in everything you do: give people more than they expect to get.

When you help others feel important, you help yourself feel important too.

Family time

I've worked out a schedule that enables me to give attention to my family as well as to my work. From 7.30 to 8.30 every evening, I devote my time to my two young children. I play games with them, read them stories, draw, answer questions - anything they want me to do. After an hour with those kids of mine, they're not only satisfied, but I'm 100 fresher. At 8.30 they trot off to bed, and I settle down to work for 2 hours.

At 10.30 I quit working and spend the next hour with my wife. We talk about the kids, her day at work, our plans for the future. This hour, undisturbed by anything is a wonderful way to cap off the day.

I also reserve Sundays for my family. The whole day is theirs. I find my organised program for giving my family the attention it deserves is good not only for them, but also good for me. It gives me new energy.

Concentrate on the biggest qualities in the person [and don't worry about the little things].. do something special for your mate - and do it often.

Be likeable

Learn to remember names... be a comfortable person so there is no strain in being with you. Be an old-shoe kind of individual.. [Be] relaxed easy-going so that things do not ruffle you. Don't be egotistical. Cultivate the quality of being interesting so people will get something of value from their association with you. Study to get the "scratchy" elements out of your personality, even those which you may be unconscious.. heal misunderstanding. Drain off your grievances. Practice liking people until you learn to do so genuinely. Never miss an opportunity to say a word of congratulation upon anyone's achievement, or express sympathy in sorrow or disappointment.

Like people

No person is all good and no person is all bad.. now if we let our thinking go uncontrolled, we can find much to dislike in almost anyone. By the same token, if we manage our thinking properly.. we can find many qualities to like and admire in the same person. Thoughts breed like thoughts. There is real danger if you listen to negative comments about another person, you too will go negative toward that person. [excuse yourself or change the subject]. [If you have negative thoughts about someone] .. say stop... all you must do is think of one positive quality about the individual. In true chain reaction style, this one thought will lead to another and another. And you will be glad.

Get the Action Habit

Action feeds and strengthens confidence; inaction in all forms feeds fear. To fight fear, act. To increase fear - wait, put off, postpone.. Dread making a certain phone call? Make it, and dread disappears. Put if off, and it will get harder and harder to make.

The test of a successful person is not an ability to eliminate all problems before they arise, but to meet and work out difficulties when they do arise. We must be willing to make an intelligent compromise with perfection lest we wait forever before taking action.

Rather than wait for the spirit to move you, sit down and move your spirit. When you want to think, start writing or doodling or diagramming.

Seize the initiative. Be  a crusader. Pick up the ball and run. Be a volunteer. Show that you have the ability and ambition to do.

Turn Defeat into Victory

Study setbacks to pave your way to success. When you lose, learn and then go on to win next time. Research each setback. 

Remember, there is a good side in every situation. Find it. See the good side, and whip discouragement.

Blend persistence with experimentation. Stay with your goal but don't beat your head against a stone wall. Try new approaches. Experiment.


The quickest way to the end is to retire and do nothing. With nothing to live for, no goals, people waste away fast... No medecine in the world .. is as powerful in bringing about long life as is the desire to do something.

The only way to get full power ... is to do what you want to do... gain energy, enthusiasm, mental zip and even better health.

Get a clear fix on where you want to go. Create an image of yourself 10 years from now.

Set goals to get things done.. Progress is made one step at a time.. [Giving up smoking] An hour is easy; forever is difficult. When the hour is up, the smoker simply renews his resolution not to smoke for another hour. Later.. the period is extended to two hours, later to a day. Eventually the goal is won.

On occasion all of us have woken on a Saturday morning with no plans, no agenda.. On days like that we accomplish next to nothing. We aimlessly drift through the day, glad when it's finally over. But when we face the day with plan, we get things done.

Will this help take me where I want to go? If the answer is no, back off; if yes, press ahead.. Prepare to take detours in your stride.


No matter what you do and regardless of your occupation, higher status, higher pay come from one thing: increasing the quality and quantity of your output.. Think, "I can do better" ..[and] ways to do better will appear.

Giving feedback

First I talk to them privately. Second, I praise them for what they are doing well, Third, I point out the one thing at the moment that they could do better and I help them find the way. Fourth I praise them again on their good points. When they walk out of this office, they have been reminded that they are not only pretty good, they can be even better.


Trade minds with the people you want to influence.. "What would I think of this if I exchanged places with the other person?"

Apply the "be-human" rule.. show that you put other people first.. give other people the kind of treatment you like to receive. Ask yourself, "What is the human way to handle this?" Show interest in your subordinates' off-the-job accomplishments. Treat everyone with dignity. Remind yourself that the primary purpose in life is to enjoy it. [Go beyond the call of duty]. Whoever is under a man's power is under his protection, too.

Ask yourself what kind of club, community, school.. would it be if everyone it in acted like you. Think, talk, act, live the way you want your subordinates to .. and they will. Praise your subordinates to your supervisor by putting in plugs for them at every opportunity.

Push for progress.. think improvement in everything you do. Think high standards in everything you do.

Managed solitude pays off. Spend some time alone every day just for thinking [30min or more].

In the words of Publilius Syrus: A wise man will be master of his mind, a fool will be its slave.

Some great questions to ask yourself

Do I think progressively towards my work? Do I appraise my work with the "how can we do it better?" attitude?

Do I praise my company, the people in it, and the products it sells at every possible opportunity?

Are my personal standards with reference to the quantity and quality of my output higher now than three or six months ago?

Am I setting an excellent example for my subordinates, associates, and others I work with?

Is my family happier today than it was three or six months ago?

Am I following a plan to improve my family's standard of living?

Does my family have an ample variety of stimulating activities outside the home?

Do I set an example of "a progressive", a supporter of progress, for my children?

Can I honestly say I am a more valuable person today than three or six months ago?

Am I following an organised self-improvement program to increase my value to others?

Do I have forward-looking goals for at least five years in the future?

Am I a booster in every organisation or group to which I belong?

Have I done anything in the past six months that I honestly feel has improved my community..?

Do I boost worthwhile community projects rather than object, criticise, or complain?

Have I ever taken the lead in bringing about some worth-while improvement in my community?

Do I speak well of my neighbours and fellow citizens?


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1 Comment

  1. Thanks for sharing an interesting book, James.

    Really like this recommendation

    “Avoid arguments and petty frustration

    Ask “Is it really important?”… “Is it important enough for me to get all worked up about?”. Think above trivial things. Focus your attention on big objectives.”

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